The kanji 営 represents the concept of "to manage," "to operate," "to run," or "business." It implies actively working towards a goal, often related to establishing or maintaining something, especially a business or organization. It also includes the meaning of "to build" or "to construct" something.

・On-yomi (音読み): エイ (ei) ・Kun-yomi (訓読み): いとな（む） (itona(mu))

⚫︎ 営業（えいぎょう） Translation: Business, Sales, Operation ⚫︎ 経営（けいえい） Translation: Management, Administration, Operation ⚫︎ 運営（うんえい） Translation: Operation, Management, Administration

The kanji 営 is a phono-semantic compound (形声文字, けいせいもじ). The semantic component is 冖 (covering) and 口 (mouth), and the phonetic component is 京 (kyou). The top part 冖, shows a covering or roof, beneath which activity takes place. The lower part, 京, originally represented a high building. The combination suggests a place where activities are managed and organized, hence the meaning of "to manage" or "to operate." The character developed to represent a place of activity, and by extension, the activity itself.