値下げ（ねさげ、nesage）
- price reduction

The Japanese word 値下げ means "price reduction," "discount," or "markdown." It refers to the act of lowering the price of something. This can apply to various situations, such as goods in a store, services, or even the value of stocks. The core idea is that the cost has been made less expensive than it was previously. The word implies a decrease in price, usually temporary for a sale or permanent for a change in market value.

⚫︎そのお店は、すべての商品を値下げしました。 Translation: That shop reduced the prices of all its products. ⚫︎値下げされた商品はすぐに売り切れました。 Translation: The discounted goods quickly sold out.

You use 値下げ in situations where you want to talk about a price being lowered. It is commonly used in retail, business, and financial contexts. You can use it when you are talking about sales, promotions, clearance events, or the general trend of prices falling. The action of 値下げ can be done by a shop, a seller or any company that sells products.

値下げ is typically written in kanji, with the hiragana reading above: 値下げ It is also common to see its verb form, 値下げする(to lower the price). The okurigana (the suffix hiragana) is consistent; "げ" follows the "値" kanji.

⚫︎ 割引 (わりびき) - "discount" (more general term, can apply to other things besides prices). ⚫︎ 安売り (やすうり) - "sale" or "bargain sale". ⚫︎ ディスカウント - "discount" (loanword). ⚫︎ 値引き (ねびき) - Another word for "price reduction" that is very close in meaning.

⚫︎ 値上げ (ねあげ) - "price increase" or "price hike." ⚫︎ 高騰 (こうとう) - "soaring prices".

セール期間中は、商品の値下げが行われます。 ・Translation: During the sale period, the prices of goods are reduced. ・Explanation: This sentence explains when price reductions (sales) typically occur.

このパソコンは、新しいモデルが出たので、値下げされました。 ・Translation: This computer has been discounted because a new model has been released. ・Explanation: This sentence gives a reason for the price reduction.

The word is formed from the following: ⚫︎ 値 (ね) - "price" or "value." ⚫︎ 下げ (さげ) - "lowering" or "decrease." Therefore, 値下げ literally means "price lowering" or "decreasing the price."