The kanji 営営 primarily conveys the idea of "to manage," "to operate," "to run," or "to build/construct." It implies activities related to business, administration, or establishing something. It suggests a process of setting up and maintaining something for a specific purpose, be it a business, an organization, or even a home.

・On-yomi (音読み): エイ (ei) ・Kun-yomi (訓読み): いとな（む）(itonamu)

⚫︎ 営業 (eigyō) Translation: Business; Sales; Operation ⚫︎ 経営 (keiei) Translation: Management; Administration ⚫︎ 運営 (un'ei) Translation: Operation; Management; Administration

The kanji 営営 is a phono-semantic compound (形声文字, けいせいもじ). It combines two components. The upper part is 冖 (wa), which represents a roof or cover. The lower part is 口 (kuchi), meaning "mouth". The left side of the character is口, meaning "mouth". The right side is 工 (kou), meaning "work". The character originally depicted the idea of building or constructing a house. Over time, it evolved to encompass the broader concept of managing or operating a business or organization, with the initial implication of constructing or establishing something.