The kanji 企 generally conveys the idea of "to plan," "to scheme," "to intend," or "to design." It often implies a deliberate thought process leading to a specific goal, sometimes with a hint of underhandedness or a hidden agenda, although not always. It suggests a proactive approach, involving careful consideration and planning.

・On-yomi (音読み): キ (ki) ・Kun-yomi (訓読み): くわだ（てる） (kuwada(teru))

⚫︎ 企て Translation: Plan; scheme; attempt. ⚫︎ 企画 (kikaku) Translation: Planning; project; plan; design. ⚫︎ 企図 (kito) Translation: Intention; purpose; aim.

The kanji 企 is a pictographic-semantic compound. The top part represents a person 人 (hito - person) and the bottom part represents the legs 止 (shi - stop, stand). ⚫︎ Originally, it depicted a person standing with their feet together, suggesting a posture of careful consideration or preparation, as if about to embark on something. ⚫︎ Over time, the meaning evolved to encompass the act of planning and scheming. The combination of "person" and "legs" can also be interpreted as a person making a move or "taking a step" towards a goal, thus "planning" or "intending".